1.Google Business Profile Optimization Improvements  
The importance of GBP in local SEO   is still important. Add high-quality information to GBP, respond to reviews, and post consistent updates on your GBP profile to improve your local search rankings. According to the SEO Project, companies that update their GBP receive more location visits from mobile searches by 70%​.

2. Voice Search Optimisation  
Another trend that is driving the need to optimise voice search is the growing popularity of voice assistants like Alexa and Google Assistant. The SEO Project states that more than 3 in 8 of the voice search answers are taken from featured snippets and so targeting these snippets could lead to an increase in visibility. Companies should invest in this traffic with natural language.  

3. Mobile Optimisation  
The   Mobile App Development in Hisar    SEO Project states that 57. 3% of all web traffic comes from mobile devices and a big part of it is local searches. You should also make sure your site is optimised for mobile viewing and load times since this can also boost local search rankings.  

                                      
 

4. Local Link Building  
SEO still focuses on earning high-quality local backlinks. Collaborations with local companies, event sponsorship, and community volunteering will increase backlinks and raise your local search visibility.  

5. Geo-Targeted SEO  
The ability to fine-tune your SEO strategy to the localised audience can be a game-changer for your search visibility. Optimise your website for the local search by using locally relevant keywords, meta descriptions, and tags.

6. Citation Building  
A strong local business citation strategy can increase your local search ranking. Check if the name and address of your business as well as the phone number, are consistent across all the platforms.

7. Localized Content  
Deciding what to share with the local audience of your website is a must. Articles, videos, and social media posts featuring local events, news, and happenings can attract attention and help businesses easily rank in local search results.

Conclusion  
In 2024, staying ahead in  Local SEO   requires a strategic approach that incorporates the latest trends and best practices. By optimising Google Business Profile, focusing on voice and mobile search, building local links, and creating geo-targeted content, businesses can dominate their local markets.

For expert assistance in optimising your local SEO strategy, contact IKF, the leading provider of SEO services in Pune. We are designed to help your business thrive in the competitive digital landscape.