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The world is adapting to some rather strange times.Social media distancing, self-isolation, and panic purchasing are concepts that humans are getting familiar with as our new reality. And in these times, there are companies that will rise up to the challenge of not only meeting, but also transcending customer expectations through unparalleled customer service.
Local small businesses and grocery storeshave decided to assist some of the more vulnerable shoppers with pensioner shopping hours. Every Wednesday, shops like Pick ‘n Pay are planning to open an hour earlier to allow the over 65s an opportunity to grab essentials without the risk of being exposed to a large number of people. This shows compassion and proactive customer centricity at its best.
When implemented well, this kind of customer-focused strategy can foster goodwill, build brand loyalty, and align a brand with being a caretaker of its customers, not just a big corporation focused on profit. Designbit Reviewbelieves that many businesses shy away from this kind of thinking because of a lack of customer-centric organisational culture.
The Chief Marketing Council(CMO) recently reportedthat only 14% of marketers say that customer centricity is the hallmark of their companies. But, increasingly, businesses are being called to promote a philosophy of shared value and giving back. Those who go above and beyond to put the customer first are seeing phenomenal growth. Just think of Amazon.
Here are a few ways to orient your business with this model that are simple and incredibly effective.
6 tips to embrace customer centricity:
Conclusion:
Enrol in our customer-centricmanagement programmeto set a steady foundation for how prioritizing your clients in everything you do. Customer satisfaction is a moving target and requires constant innovation. Businesses need to continually educate to innovate. USB-ED has curated the best strategies for sustaining and evolving a customer-centric organisational culture